To be visible on the Internet, you must think about SEO. It is something you already know. Some article writer services (jasa penulis artikel, which is the term in Indonesia) will help you to write articles and other texts to work on your content marketing following the criteria of the almighty Google.
In this article, we will explore the main keys to connect emotionally with your clients, taking advantage of all the power of words.
Write From You To You
When you create content, as we have said before, you address someone.
- Who is that person?
- Do you know her
- Do you know what he thinks?
- What needs do you have?
- What do you aspire to?
If you do not know the answer to these questions, then it will be difficult for you to connect emotionally with your ideal reader.
To create quality content, the most important thing is to have defined your “ideal customer.” You must know as if he were a lifelong friend.
Humanize Your Content
Who doesn’t like to be told a good story? Stories catch and captivate us.
Telling your story, you will humanize your brand. But, also, you will be able to empathize deeply with your audience because it is the way to reach your clients and touch their hearts.
Using storytelling reinforces your personal brand, and makes you a unique professional.
Your Client Needs You To Talk About Benefits
Do you tell how your service/product is, or do you explain directly how it can improve the life of your client? This is a fundamental exercise when it comes to selling because all buying decisions have a great emotional influence.
The solution to apply in your texts is simple: make a list of the benefits that your services or products bring to the life of the person who buys you and then write strategic texts that sell those final results.